Project Overview
Having established itself as one of Perth’s premium ceiling companies, Heron Ceilings contacted Dilate Digital because it understood the importance of having an online presence starting with a marketing-driven website. It became evident to Heron that their previous website was not consistent with their evolving business, was limited in its ability to position their brand for further growth, and was not built with any lead generation in mind. Most importantly, their website did not allow Heron to really showcase their craftsmanship and previous work.
Design
Development
The Solution
Over the course of 12 weeks, we designed and developed a website with basic search engine optimisation. We structured and planned the entire website to ensure that user navigation was simple, clear and concise; and we identified the main web pages to be crafted with content geared for Google search. Lastly, we completed all the meta tags and descriptions to make sure that the website was registered for Google. The result? A modern and aesthetically breathtaking website that is both functional and pleasing to the eye.
Recognising that every business is different with their own unique set of requirements, we undertook a discovery session with Heron Ceilings to gain a full understanding of the client’s business, their unique selling points, and their specific target markets.
We established Heron’s design preferences and the specific Call-To-Actions or decisions they intended a user to make on each visit to Heron’s website.
We also analysed Heron’s position within the industry and highlighted key elements which would allow Heron to stand out from their competitors. We undertook a keyword mapping exercise and identified search terms to be used within the content of the website, in order to generate the best results on Google.
As a full-service digital marketing agency, we understand the importance of developing a website with marketing in mind.
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