4 Tips For Retargeting Advertising This Holiday Season

If you’ve stepped into a supermarket or shopping mall lately, you’ll notice that Christmas is coming. And man, Christmas is marketed like nothing else on this planet.

The family down the street have had tinsel in their trees and a wreath on their door since October, and their lists of desired presents would make your jaw hit the floor. What can marketers and business owners take from this? It’s a great time for you to revamp your digital marketing efforts - to try to recoup the losses from your upcoming parties, holidays, gift-giving to others (and gift-giving to yourself). Here’s some quick and easy advice for retargeting advertising, and how retargeting marketing could be your best friend this Silly Season.

Image Courtesy: business2community.com

1- Start Now

Yes, we can scoff at the jingles that echo throughout the mall, but those bosses are scoffing at you. Christmas is a deadline - people know exactly how long they’ve got to get organised. Start your remarketing campaign now and ride on the free sense of urgency that comes with any Christmas sale.

2- Don’t Be Stale

Some holly and a Santa hat on your old ads won’t do it. Get the creative juices flowing and have fun with your ads, so that they catch attention of your soon-to-be shoppers every time. Think about your audience and what makes them tick, or what they’re interested in.

3- Big Picture

Retargeting doesn’t just have to be about sales. You might just want to use this tool to increase brand awareness, which would turn into conversions further down the track. An engaging content strategy can be as compelling as any other remarketing strategy.

4- Be Everywhere

Use social media to interact with your online audience further, and to promote any sales or fun content - don’t forget to use Adwords retargeting for mobile devices too. More and more searches are being completed on mobile devices as desktops are becoming secondary, so that should be a factor to consider in your online remarketing.