OUR BLOG

Dilate - 2014 Tourism Marketing Hit List

By Bodie Czeladka in Dilate Digital on Jan 21, 2014

WE LOVE MARKETING, WE LOVE HOLIDAYS

We love tourism and we really love the smiles on the faces of operators we have already helped.

So with that said we have decided to put together some focal points for 2014 and beyond. Go nuts and we hope you can take some useful points from the following. *Please note they can be applied to other industries, we just had Tourism in mind when we started burning up the keyboard!

We love marketing, we love holidays/tourism and we really love the smiles on the faces of operators we have already helped.

IS YOUR BRAND DIGITAL READY?

Branding is a whole different beast when you’re dealing with websites, Facebook, Twitter, Google, etcetera. You need to be constantly aware of how you look, what people think about you, how people respond to your content, whether your content generators are representing the brand appropriately- the list goes on… and on.

The only effective way to manage this is to… Read More

DIGITAL STRATEGY… GOT ONE?

Strategy is everything. Without a strategy in place for your business, you’re like a car with no steering wheel. It involves looking at your business goals for the year and making a roadmap to get there… Read More

DOES YOUR WEBSITE STAND OUT FROM THE PACK?

Too many businesses are building websites with too many bells and whistles and not enough of the good stuff like functionality and conversion.(Which we discuss more in detail below)

You will spend hundreds of thousands on marketing during your businesses lifespan, just to get people to Google your business name, more importantly you want to impress them when they do with gorgeous aesthetics coupled with ease of navigaton… Read More

STOP FOCUSING ON TRAFFIC, LOOK AT CONVERSION!

Alot of businesses are focusing on the ammount of visitors hitting thier site on a daily, weekly, or monthly basis. However alot of operators are ignoring the most important facet….how many of those visitors are performing your business goals ie booking accommodation, signing up to your newsletter etc.

Ever heard of heatmapping? It can tell you where people are clicking, scrolling and show you the holes in your sales funnel…..Read More

(Check out our badly drawn conversion diagram below)

REALLY TERRIBLE HAND DRAWN DIAGRAM

SEO – RANK LIKE A CHAMP, DOMINATE THE SEARCH!

We get a lot of clients who only have a vague idea of what SEO is. They know they need it for their site – but don’t really understand what it is. So here’s our long(ish) definition:

‘SEO is the process of increasing a website’s ranking in major search engines and directories for a given list of relevant keyword phrases.

This is accomplished by identifying the keyword phrases that are most beneficial to the website; optimising the website’s meta-tags and page content; and removing barriers to search engine crawlers’

A slightly easier definition might go something like this:

Effective SEO will get your website on the first page of a relevant Google search... Read More

ADWORDS AKA PPC – RANK #1 BY THIS AFTERNOON

If you don’t have the time to wait for your site to rank organically in Google, then Adwords Aka PPC might be a good option for you!

Grow Your Consumer Base – Connect with people purposely seeking a product like yours, and make them delighted by providing them with a deal appropriate to their search inquiry.

Lesser Expenses – Enjoy an algorithmically created price cut from the online search engine in exchange for making their users happy……..Read More

EMAIL MARKETING - ON AVG $40 FOR EVERY $1 SPENT

^ That looks like a ridiculous ROI right? Google it it is correct, Email marketing (when done correctly) can be your best source of repeat customers.

Bridge the gap and create ease of communication between your business and guests/target markets with a strong focus on increasing yield….Read More

SPLIT TESTING - WHEN YOU CAN’T AGREE WHAT WORKS

Perhaps your boss wants pink Book Now buttons, but you think the green (less ugly) buttons are working fine. You could change the colour or location and have it effect your sales…..split test it and get real proof that you are a marketing genius/office rockstar… Read More

A FEW OF THE GROUPS WE HAVE HAD THE PLEASURE OF WORKING WITH

And what they have to say!

Bodie Czeladka

Hi I am Bodie Czeladka, surfer and devoted dad from Perth Western Australia and founder of Dilate Digital. I crafted Dilate Digital from a home theatre room in 2012 and worked solo as a freelancer until hiring my first staff member in early 2014. Dilate Digital now has the privilege of employing over 50 superstars world wide and this is just the start. I believe the best of me is still hiding up my sleeve.

Don't Take Our Word For It

Dilate Digital has received a fantastic /5 star rating

from Clients on Google

Thank you team Dilate Digital !!! Early this year my company Vermeer Equipment of WA & NT put a challenge to Dilate Digital to design a campaign for some niche construction equipment. The campaign has built some amazing leads and also created a platform that Vermeer WA & NT can use to sell our niche construction equipment to a vast audience... Prior slow moving stock has now turned out 1.5 mil in revenue over the 3 month campaign. Thanks again to all, great result!!!

Vermeer

We engaged Dilate to assist us with some FaceBook and Google Ads for our online store and we sincerely couldn't be happier! The team are open, knowledgeable and professional and we are already reaping the rewards! We excited for the future!

Pure Running

The genuine interest they showed in our business and desire to help us reach our goals is not only a credit to the individuals and their professionalism but also a reflection of the Dilate Digital philosophy. We have absolutely no hesitation in recommending their services. In fact, we think there are a lot of companies that could benefit from Dilate Digital. If there was a rating then it's a big 10!

Creatures of Comfort

They have increased my leads 10 fold. It's not every day you ask your digital marketing company to reduce the spend because you can't handle the amount of leads. No other marketing company has provided the same level of customer service as Dilate has for me. They have far exceeded my expectations.

Spinifex Sheds