Stepping Up Your Digital Marketing Strategies and be Top of Your Game

There are some favourites in the digital marketing toolkit. SEO, Facebook ads and a strong content marketing program are key components to many businesses winning digital marketing strategy. But what about those platforms not so often talked about. Here we’ll review some different digital marketing tactics to help you ramp up your digital marketing to reach new customers and build strong relationships so they’ll want to return to your website or ecommerce store for more.

SMS Marketing

Sending a direct message is one of the most personal ways you can connect with someone through digital marketing. Our smartphones are central to our communication. It’s the first thing we check in the morning, the last thing before bed and our companion with us throughout the day. Boasting huge open rates of up to 90 to 99%, SMS marketing usually has much higher open rates than email. What’s even better is that you can easily manage responses to a SMS sent on mass via intelligent, automated messaging that sends a text when it reads a combination of keywords in the user’s reply message.

As they say, with power comes great responsibility. While you can reach your customers on their smartphones, it doesn’t always mean you should and that you should too often. Think about how and when your text would be most well received from a brand or business. Geographic campaigns are particularly well suited to SMS technology, allowing you to send a text to someone when they are in a certain area. Think pizza vouchers on a Friday night for those people who pass by a certain pizza shop in town. Dilate is a digital marketing company full of experts who can help you find your way with SMS marketing. So if you haven’t yet started collecting your customer’s mobile phone numbers alongside their email addresses, let’s get started today.

Remarketing

If you’re spending money on digital advertising and online content, you need to allocate some budget for re-marketing as part of your digital marketing strategy. Through effective tracking technologies, we can measure what customers have come through to your website from different sources, paid media and otherwise, and assess what stage they’re at in the user journey. Looking at your analytics, we’ll be able to tell what customers have not visited the site from your ad, which visited certain pages, which added products to the shopping basket but did not buy, as well as those who completed a transaction.

Through re-marketing, we’ll be able to serve an ad across to each segment of audiences and move them one step closer to buying. Say someone added an item, but did not buy. Perhaps they need a little reminder or more information about the product. We can re-target them with a follow up ad. Or even if someone did purchase an item, we could send a re-targeted ad to offer a complementary product and encourage another purchase.

If you want to expand your digital marketing repertoire with a reputable digital marketing agency, Perth based Dilate can help. Give our experts a call today and we’ll analyse the best needs for your business.