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Warning Signs That You Need To Invest More Into Your Online Marketing
There are plenty of business owners and executives who are a step away from their marketing team, and can’t understand the costs that come with a powerful and well-structured campaign- especially in digital marketing. With the scope of research and tactical efforts now required, the tightening of purse strings can mean less visibility/ customers/ sales/ money- so your money ‘saved’ on marketing has now cost you even more than before. 1) The Competition Is Leaving Your Behind This can be…
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Top 4 Fundamentals of Best Web design from a Perth Digital Marketing Agency
Seeing as we are a team of website design and development specialists, it seems appropriate to give all of you aspiring web designers or start-up owners a crash course in web development. After all, once we were all young grasshoppers too. We sat back and thought about what any budding designer should be aware of- and it turns out, there’s a lot. With so much competition for online attention, you have to know how to be the creaky gate to…
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Top 7 Tips to Guide You through Expanded Text Ads
Expanded text ads are descending on us- are you ready? Google has now bestowed on us the opportunity to include twice as much text (yes, you read that right), and so we’re all back to the drawing board to find ways to maximise our new text ad formats. Don’t get left behind on this one- luckily for you, we’ve already been doing our homework, and we were always those kids at school who let everyone copy our notes. Here are…
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Finding the right Adwords Reporting Software for our Results Based Agency.
Keeping a keen eye on budgets and expenditures is critical to any digital agency. Over-spend and your clients will be annoyed; under-spend and it could affect the results, ROI, or your campaigns. If you’re using paid-advertising- think Adwords, Bing Advertising, social media advertising, remarketing- then you need to have the sharpest tools in the shed to analyse and succinctly display your results. While a lot of these channels may offer robust and intuitive dashboards for managing both performance metrics and…
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Why Your Emails Are Being Ignored And What You Can Do About It?
As digital marketing changes and grows, it’s becoming harder to guarantee interaction from your online audience, and easier to fall between the cracks. With this in mind, how can you stop your email marketing from ending up in the trash? Nobody likes wasting time and effort, but if you’re not approaching your email marketing correctly, odds are that you’re doing just that! From planning, to execution, to follow-up, there are some critical steps along that way that you really can’t…
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10 Best Features That Facebook Announced At "F8" Conference 2016
The annual Facebook Developer Conference was held this year in San Francisco, and Mark Zuckerberg had the interest of the masses with the details of Facebook newest thrilling features and most exciting announcements. After reaffirming his commitment to the constant progression of the leviathan social media network, with a thorough emphasis on “developing a family of apps to share anything they want with anyone.”, he reminds us of Facebook’s trailblazing role in our modern times. After all, if anyone can…
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Why do I Need a Digital Marketing Company Anyway?
For some people, online marketing for businesses is a walk in the park. Just like how some people love long runs, or play piano- once you enjoy or understand something it starts coming naturally. For most people, such as business owners, digital marketing is a skill they need infrequently, but when the time arises they need it to perform at its peak. If you work at a digital marketing agency, you are using these skills every day, and are constantly…
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6 Best Tips To Design Effective E-Commerce Website
If you’re running a business with an online shopping facet, you’re going to find out pretty quickly how effective your web design is. For example, if your ads are getting a lot of clicks, but you’re yet to close the sales you projected, your website could be letting you down. You could be losing customers without even being aware there’s a problem, and a lot of newbies to the ecommerce game are left,high and dry. But don’t forget; there’s plenty…
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Perth Videography Needs Some Serious Attention From You
Ah, videography. Otherwise known as the plague. Videography is one of the most effective ways you can get your message across to your target customers, but is largely avoided by many Perth businesses. What is it, you guys don’t like communicating efficiently with your audience? Too scared to show the personality of your business? If either of these apply to you, you should know that these are what your audience want if you’re to maintain any sense of brand loyalty…
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The Worst Advice We've Ever Heard About Adwords
Adwords can be a difficult terrain to navigate, even for the most seasoned of digital marketers among us. So it definitely doesn’t help when you hear inaccurate -or worse, damaging- advice being dished out, and unwittingly accepted and implemented by amateur online strategists, or SEO agency rookies. We’ve heard a few ‘tips’ which have raised eyebrows, and have taken it upon ourselves to set the record straight. If you’re new to SEO and Adwords, or you feel like you’re going…
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