Blog
4 Tips For Great Pics On Social Media, Using Just Your Phone!
The surging popularity of social media has changed the landscape for human interaction, and how we share ideas, but our primary method of communication is still rooted in cave drawings- and now, photographs. The entry level for taking good quality pictures until recently was very high. It’s still easy to spend thousands of dollars on a high quality DSLR camera, but this is not essential -most of us now carry some kind of mobile device, and the majority of them…
Read more
3 Ways to Stay Ahead of the Curve in Your Niche
It is not easy being on the cutting edge of your niche; it requires extra work, studying, and performing research. Eventually, you may even find that you have become a leader in your field, and while there are extra responsibilities and demands on your time, there are also copious advantages. As a leader, you can attract a larger loyal following with ease, and can enjoy the consummate rewards that will follow. Here are three excellent ways to get ahead of…
Read more
Simple Tips to Improve Your Lead Database Quality
Introduction and 3 Great Opt-In Form Tips Using an effective inbound marketing strategy is a great way to build a database of leads for your business. It is very exciting to see that list grow and imagine that you’ve made it. However, it's sad to report that some of the leads that you’ve generated are likely to be low in quality. Although some customers and prospects have filled out your forms, there are others that have no intention of spending…
Read more
3 Ways That Your Pay-Per-Click Accounts Act Like Unruly Children
A well managed PPC Account can bring a lot of qualified leads to a business website. However, many people find that PPC accounts are the difficult children they never asked for, requiring constant supervision. If you aren’t adequately prepared, dealing with your PPC account can be an exhausting and time consuming experience which will have you crying out for a babysitter. Here are three ways that your PPC account can act up, and how you can handle it effectively. 1.…
Read more
Body Language To Get Everyone On Your Side
If you have a small business, or just like to go out in public, then it’s usually a good idea to make sure you’re giving your best impression. For a powerful online impression, the team at Dilate can do all the hard work for you, but if you’re out meeting people face-to- face, then that’s all on you buddy. When we interact with others, only a part of the communication is speech. The rest is done through subtle cues which you express through your body language, which…
Read more
How You Can Convert Leads into Customers Using Easy Psychological Triggers?
Understanding Human Nature and Establishing the Narrative The term “psychological trigger” may sound slightly sinister, but using psychological techniques in marketing has been around for a very long time. There is no need to manipulate or hypnotise your leads in order to convert them into customers. Instead, all we need to do as marketers is ensure that we understand what our visitors want, and how we can meet that. To do this effectively, we need to know what makes people…
Read more
The Power of Using Ultimate Words in Your Marketing
While images and video are vital in advertising and will always catch the eye, this does not mean that you should give less thought to your copy. It is words that will ultimately convert a lead into a customer, but not all words are equal. There are five powerful words that are essential to use when marketing, and while they may seem simple, they convey powerful, primal ideas and that makes them the ultimate words to use when marketing. 1. Free…
Read more
Top 3 Tips to Create the Right Content Right When You Need It
The key to delivering great content is all in the timing. Although you may craft excellent content, if it lands three days after everyone else in your niche, then the impact is lost, and your hard work has been for nothing. Fortunately, with a little knowledge and skill, you can create the right content, right when you need it. Know Your Audience: The first, and most obvious step to create engaging content is understanding who your customers are. In order…
Read more
The Hidden Power of Using Instagram in Your Marketing Strategy
A Brief History and A Couple of Basic Hacks Since it was introduced at the end of 2010, Instagram has rapidly become a big player among social media platforms. Inevitably, the early adopters were high schoolers, but the platform has matured into a popular site for people of all ages. A Pew Research Centre report in 2015 showed that 26% of adults on the internet use Instagram- compared to 23% that use Twitter. A massive 53% of Instagram users aged…
Read more
3 Top Tips to Make a Fantastic Marketing Video
While you may struggle to gain a potential customer’s attention with a long and wordy blog post describing your product, a short video can provide accessible and easily digestible content. Creating videos is an easy and shareable way to market your services or products, however, if you don’t have video production experience, you may be concerned that you will either need to spend a small fortune paying someone else, or you will end up with a bad video- which does…
Read more
from 
Our Blog
Our team of digital and business experts will guide you to the right direction.
Let's Talk