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Is Google AdWords Right For Your Business?
In the digital age there are many new ways for businesses to effectively advertise to their target market, yet probably the most direct and effective is Paid Advertising. You may have heard of Paid Advertising referred to sometimes as PPC (pay-per-click) marketing, SEM (search engine marketing), or CPC (cost per click) marketing, and its most popular form would arguably be Google AdWords with over 75% of the search share market conquered. Sounds complicated, but really the process is simple. Firstly,…
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When the Standard Email Marketing Template Doesn’t Do the Job
When looking at popular and most used marketing strategies, email marketing continues to be on top of the list. Studies show email has a median ROI of 122 percent; this is more than four times higher than other top strategies, including social media. In addition, HubSpot reports 86 percent of consumers want to receive emails from companies they do business with at least once a month. It’s a highly versatile tactic that is used to encourage and engage visitors to…
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Common Online Tactics Employed by Digital Marketing Agencies
The new normal is now digital. Compared to a decade ago, the amount of time spent online has increased dramatically. This has also affected people buying habits, with most purchases made online without leaving the couch, making traditional offline marketing less effective than it use to be. So, what does this mean for marketing? If you drilled down to the essence of marketing, it’s always been about connecting with your audience, and to reach your audience you need to be…
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Stepping Up Your Digital Marketing Strategies and be Top of Your Game
There are some favourites in the digital marketing toolkit. SEO, Facebook ads and a strong content marketing program are key components to many businesses winning digital marketing strategy. But what about those platforms not so often talked about. Here we’ll review some different digital marketing tactics to help you ramp up your digital marketing to reach new customers and build strong relationships so they’ll want to return to your website or ecommerce store for more. SMS Marketing Sending a direct…
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Perth Agency Helps You Set Up Your Brand with Dynamic Graphic Designs
What is your business about and why should anyone become your next client? You already offer expert services, premium products and first class customer care, but who are you? Will people remember? More often than not in an increasingly competitive business place, clients want to know what you’re about, who you are and if you align with who they are. Authenticity and identity are becoming more and more important. Branding, strategy and graphic design are core to forming this outward…
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Website Design Tips & What To Expect in a Website Design
What’s Involved with Website Design, Perth Agency Shares Their Tips The importance of your website should never be underestimated. In today’s digitally connected world, your website is likely to be the first point of contact and could even be the only interaction a customer has with your business. So it needs to say everything you want it to, capturing the attention and interest of every new customer who clicks your way. Website design is essential to the success of the…
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How To Attract Local Customers With Local SEO
When it comes to getting noticed on Google, there are key SEO services you need to consider. An effective, long term SEO strategy is key to ensuring your website gets in front of audiences actively looking for products and services just like yours. While SEO companies offer a range of SEO services including keyword analysis, link building and content marketing, Dilate Digital is a Perth SEO agency that knows how to reach local customers too with local SEO. A localised…
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Reach Local Customers with Local SEO. Perth SEO Agency Explains How.
Think of Facebook marketing like dating. You wouldn’t walk up to someone you’ve never met and say, “Would you like to go out for dinner?” Sure, you may find some luck, but your chances of securing a date with that someone special will be much higher if you get to know them first. With over 15 million Australians actively using Facebook each month, the platform is a great place to meet new people. However, your matchmaking success will depend entirely…
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The Science Behind SEM
Remove Advertising Uncertainty with A Number-Led SEM Strategy Sometimes advertising can feel like a bit of a gamble. We all want to hear that winning “ding-ding-ding” but how can you be sure that if you pop your hard earned business dollars into the advertising machine you’ll get more back in return, or at least not end up out of pocket? Each advertising medium has its own benefits and risks. Some are easier to track the success of in terms or…
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SEO vs SEM
What is SEO and SEM and do how they work best together? If you’re looking to hide something online, just pop it on the second page of Google search. No one ever looks there. With over 40,000 Google searches every second around the world, it’s the first place most of us turn to for life’s big decisions and daily problem-solving. Just think about it. How many times have you Googled something today? Take for example planning a visit to your…
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