Why do I Need a Digital Marketing Company Anyway?

For some people, online marketing for businesses is a walk in the park. Just like how some people love long runs, or play piano- once you enjoy or understand something it starts coming naturally. For most people, such as business owners, digital marketing is a skill they need infrequently, but when the time arises they need it to perform at its peak. If you work at a digital marketing agency, you are using these skills every day, and are constantly aware of industry updates or changes. However, if your business is now discovering it needs a digital presence, and you have the DIY bug, then you may want to crash ahead and figure it out- and we won’t stop you. But digital marketing is the natural evolution of traditional marketing, so some help from the pro’s is going to make your journey a lot easier.

1. Tactical Manoeuvres:

Digital marketing isn’t one specific channel or platform, it’s pretty much everything. This is a huge job, and likely difficult to manage if you’re asking a regular employee to bear the brunt of your website, social media, Google campaigns, and everything else. A digital marketing agency will consider your brand, as well as your target audience, and focus on the channels which will actually be showing the returns.

There’s a lot to integrate into your digital marketing, from email, infographics, and multimedia, to social media and search engine optimisation. Each of these require a new set of tailored marketing tools, and agencies are well-suited to launching an efficient campaign, that will speak directly to the targeted audience- No pouring time and energy into a campaign that uses an ineffective platform, or reaches a demographic with little interest in your business.

2. Yelling In To The Abyss:

When you put a sign up on a billboard for your pet shop, you are blindly promoting yourself to anyone who goes by- which can be a good thing. But, what if you found out that everyone on the street already owned pets, and they exclusively adopt theirs from animal shelters? That’s time and money for nothing. Or maybe you’ve put up a few billboards, and got a little more business of them. How do you know where the people came from? Maybe one of your new billboards hit a gold mine of pet-lovers, or maybe you managed to net a few from each new billboard district. Traditional marketing doesn’t give us the traceability that digital marketing does, and by acknowledging and studying the data we can uncover, we can streamline our efforts and learn new methods to find other customers. We can compile the data and create personas, to help us understand our customers better, and refine our tactics so that we can reach further into the market with each aspect of digital marketing being directed with purpose- rather than aimlessly waving a logo around and hoping someone sees it.

Businesses of all sizes can benefit from having some quick-thinking digital marketing experts on board. If you’re reading about some new marketing terms that you don’t quite understand, and you’re feeling like it’s more than your team are prepared for, then call the team at Dilate. We love all things tech, and can help you to create a successful online strategy to take your business from the Flintstones to the Jetsons in no time- just ask us how.