CONTENT MARKETING SERVICES

Content marketing involves

Content marketing – A content marketing agency will use a number of strategies to share content to your audience including blogs, videos, infographics, eBooks and podcasts. Gone are the days when businesses would churn out poor quality content packed with keywords in an attempt to increase SEO. These days, you need to be producing high quality, unique and engaging content to attract and engage your audience. You have to be able to provide content that adds value for customers.

Social media marketing – Social media marketing is closely linked to content marketing and involves businesses using social media as a way to engage customers and promote their business. Social Media Marketing through Facebook, Instagram or LinkedIn is all about understanding what the audience wants, sharing and discussing your content, being targeted with your posts, and engaging with your audience.

PR distribution – Another aspect that content marketing is PR distribution which involves writing press releases about an appropriate event such as a new product or service, interesting stories from the business, upcoming events and other newsworthy topics. Once your press release is complete, you can either pitch it directly to a journalist or use a press release service for distribution.

Content marketing to earn links

Content marketing can go a long way to improve your SEO and a major part of this is earning links from other external websites. Link building means that other websites or social media platforms provide links back to your website and providing fresh, unique content is a great way to attract interest in your business from external parties. With high quality content, you have a greater chance of your content being shared or referenced which earns you ever-important links – fantastic from an SEO perspective. Content that can help with link building include blog posts, eBooks, infograms, infographics, and videos.

Content Marketing also involves

Blogger outreach – With blogs showing no signs of slowing in popularity and influence, blogger outreach is another common content marketing strategy which involves businesses reaching out to bloggers who are engaged with your target audience to create unique content. Examples of blogger outreach services include sponsored posts, product reviews, online giveaways, and content development. If you go down the path of blogger outreach, target bloggers who have an obvious interest in a related area to your business – don’t just send out a generic email to a whole heap of blogs and expect a response.

Inbound marketing – Customers don’t appreciate being interrupted with content which isn’t relevant to them and the last thing you want is to become clickbait. Inbound marketing focuses on drawing customers to the product or service of your business using content which is relevant and interesting. Rather than competing with other businesses using aggressive techniques, inbound marketing tailors content to the customer by addressing the needs of a target audience through attractive content.